Bio: John Annamalai is an accomplished CRM technologist with over 17 years of expertise in Salesforce and Siebel platforms, delivering innovative solutions for public sector, healthcare, and telecommunications clients. As a Technical Lead and Senior Consultant, he has driven complex implementations, upgrades, and integrations that enhance engagement, streamline operations, and ensure scalability. Skilled in configuration, workflows, Open UI customization, and enterprise integrations, he has earned multiple industry and client honors, including the Diamond Recognition Award, for his collaborative leadership and technology-driven business impact.